SEE THIS PROJECT LIVE

Link to the official website: http://www.crystalfantasy.com.br/

The Challenge

To create a Trading Card Game with Disney and Pixar licensing. The game would have a simple Rock-Paper-Scissors mechanic, and several other secondary game mechanics. The main goal was to create the biggest children Trading Card Game ever made in Brazil. Also, the game would have a native companion app, to teach the rules, and for the kids to check the cards they already have on their collection.

My Role

I was the lead Designer working with a Product Design Team and a PM. I worked on game mechanics, product design, packages, sketches, logo design, and graphic design for the entire project.

Design Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Sketch
  • InVision

Specific Issues

Our main concern was to create a game that would be both interesting to play and to collect. We decided to make each card look like a little toy. So, every character that appeared on the game would look amazing. The packaging and the playmat would also have this look and feel, and would resemble Disney’s Universe. The same visual would then be used to create the companion app.

Crystal Fantasy Cards
Crystal Fantasy Cards
Back of the Cards
Back of the Cards

Design Process

First thing, we’ve partnered with a Game Development Studio to create the game mechanics and to develop the app. With the first sketches, we’ve managed to create the components and cards layouts. We’ve also created the packaging design, product logo, components, playmat, and all POS materials. We’ve submitted and approved every layout with Disney’s branding team.

Crystal Fantasy Icon
Crystal Fantasy Icon
App assets
App assets

The Results

The game was a hit. It was launched in 2015 and had more than 100 unique cards created.

Crystal Fantasy
Crystal Fantasy – kit 1
Crystal Fantasy
Crystal Fantasy – kit 2
Game board
Game board
Crystal
Crystal Fantasy Cards
cf
Crystal Fantasy App